Privacy policy

Privacy Policy

The New Lead Company, Inc. (“Company” or “We”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. By accessing the Site and/or Service (each as defined below, and collectively, our “Service”), you agree to this Privacy Policy. If you do not agree with our policies and practices, your choice is not to use our Site or Service. Any time we make changes to this Privacy Policy, we will also update the “Effective Date” posted at the top of this Privacy Policy. Any changes to this Privacy Policy will become effective when the revised Privacy Policy is available on the Site or Service. Additionally, if we make a material change about how we treat our members’ personal information we will notify you at the email address specified in your account. By continuing to use the Site or Service following such changes, you are agreeing to accept the terms of the revised Privacy Policy, so please check this Privacy Policy periodically for updates. As used herein, “Site” means the website available at, and any successor website(s), or any subdomain or subsite of such site(s), or any mobile application which references this Privacy Policy. “Service” means any services provided through the Site.

This Privacy Policy describes the types of information we may collect from you or that you may provide when you access the Service and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Privacy Policy applies to the information we collect on the Site or Service, or that we receive in email, or direct messages between you and the Site or Service. This Privacy Policy does not apply to any services that do not display or link this Privacy Policy or that have their own privacy policy statements. Additionally, this Privacy Policy does not apply to any external websites that may be linked to the Site or Service.

Information We Collect About You and How We Collect It

As you use the Site or Service, we may collect two types of information from you: (1) “personally identifiable information” (as described below); and (2) “non-personally identifiable information” (as described below).

“Personal Information” or “Personally identifiable information” is information that identifies you personally, such as your name, address, telephone number, email address, or company name.

Here are some examples of the ways in which we may collect and store your personally identifiable information through the Site or Service:

“Non-personally identifiable information” is any information that is not Personal Information and can include technical information (e.g. order details) or demographic information, such as your age, gender, or interests. Non-personally identifiable information also may include aggregated, non-identifiable, or anonymized information. Non-personally identifiable information does not identify you personally. If you provide us with non-personally identifiable information, we may use it for the purposes described in this Privacy Policy or any other legal and appropriate purpose.

Here are some examples of ways through which we may collect and store your non-personally identifiable information through the Site or Service, and how we use such information:

The technologies we use for this automatic data collection may include:

To understand more about how we use cookies please see the “Cookies and other Tracking Technologies” section below.

If you encounter a screen or page that requests information you do not want to share with us, do not enter the information and do not proceed with that screen or page.

In addition to the foregoing, the following provisions control use of the Site by Consumers.

How We Use Your Information

We take your privacy sriously. We use the information that we collect about you to provide, maintain, protect and improve the services and products that we provide to you. We use your information for the following purposes, or may use it for these purposes in the future:

Personally Identifiable Information

We use, or may use, your personally identifiable information to:

Non-Personally Identifiable Information

We may use non-personally identifiable information for any of the purposes described in this Privacy Policy or where it is collected, or for other financial, commercial, or operational purpose, including, when and where applicable, combining non-personally identifiable information with personally identifiable information. Without limiting the above, we may collect information to understand how you use the Site or Service and how we can improve the Site’s or Service’s functionality and privacy and security measures.


We periodically prepare analyses and reports reflecting our visitor and member use of the Site or Service and other services. In preparing these reports, we may combine and analyze the Personal Information you provide to us with information from other sources.

How We Use Your Information

As part of the use of your information for the above purposes, we may disclose your information to our vendors and other contractors who perform various functions on our behalf, including in the following ways:

Personally Identifiable Information

We may share or disclose your personally identifiable information in the following instances:

Non-Personally Identifiable Information

We may share or disclose your non-personally identifiable information for the purposes disclosed in this Privacy Policy or for any other financial, commercial, or operational purpose, including when and where applicable, sharing and disclosing non-personally identifiable information combined with personally identifiable information.

Legal Disclosure

We may disclose and share information about you and your use of the Site or Service if we believe such disclosure is necessary to:

Business Transfers

If we or any of our affiliates is involved in a merger, acquisition, asset sale, joint venture or other, similar transaction, we will continue to ensure the confidentiality of any Personal Information. We may transfer or allow access to Personal Information as part of the transaction and in review or preparation for it as described below.

In the event that:

you acknowledge and agree that user information comprises an asset of ours and that that user information is subject to assignment, transfer and/or acquisition by a third party. Accordingly, and notwithstanding anything to the contrary in this Privacy Policy, you acknowledge and agree that such transfers may occur, and that person or entity that acquires us may continue to subsequently use your Personal Information, and that such subsequent use may not be consistent with this Privacy Policy.

Cookies and Other Tracking Technologies

The Site, or third party service providers acting on our behalf, may use cookies and other tracking technologies, such as web beacons and pixel tags (often called “smart cookies”), to help us analyze usage and improve our functionality. Some cookies and other technologies may serve to recall Personal Information previously provided by a user.

We use information collected from cookies and other technologies to improve your user experience and the overall quality of our services. We use cookies to help us identify and track visitors, their usage of the Site, and their access preferences. We may use your Personal Information to see which pages you visit at our Site, which websites you visited before coming to our Site, and where you go after you leave the Site. We can then develop statistics that help us understand how our visitors use our websites and how to improve them. Visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using the Site; provided, however, that we disclaim, and you hereby waive, any claim or liability that may arise due to your partial or incomplete access to the content of any of the Site as a result thereof.

We also use cookies provided by Google Analytics to help us measure how visitors use the Website. The information collected is used for a variety of purposes, including, but not limited to, site traffic reporting, unique visitor counts, and content optimization. Although Google Analytics logs the information coming from the Website on our behalf, we control how the data may and may not be used. If you do not want to help us learn how to improve the Website, you can opt-out of this website analysis tool by clicking:

We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection. We may ask for your consent before using information for a purpose other than those set out in this Privacy Policy.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the Personal Information you provide to us. We have created mechanisms to provide you with the following control over your information:

Accessing, Correcting and Deleting Your Information

If you provide us with information or create an account in order to access the Site or receive the Services, we may or may not be able to provide you with access to your Personally Identifiable Information. If information that we control about you is incorrect, we strive to give you ways to update it quickly or to delete it (unless we have to keep that information for legitimate business or legal purposes). When updating your Personally Identifiable Information, we may ask you to verify your identity before we can act on your request.

We aim to maintain our services in a manner that protects information from accidental or malicious destruction. Because of this, we may not immediately delete residual copies from our active servers and may not remove information from our backup systems.

Data Security

We have implemented measures to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Before we receive and store information, we make reasonable efforts to ensure the security of our systems. We use firewalls to protect your information from unauthorized access, disclosure, alteration, or destruction. However, this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of such firewalls or secure server software.

The safety and security of your information also depends on you. Where you have chosen a password to access the Site or Service, you are responsible for keeping this password confidential. We ask that you not share this password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted via our Service. Any transmission of Personal Information is done at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site or Service.

Minors Under the Age of 18

Our Service is not intended for minors under 18 years of age. No one under age 18 may provide any information to or on the Site or Service. We do not knowingly collect personal information from minors under 18. If you are under 18, do not use or provide any information on our Service or on or through any of its features/register on the Site or Service, use any of the interactive or public comment features of this Service or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a minor under 18 years of age without verification of parental consent, we will delete the information. If you believe we might have any information from or about a minor under age 13, please contact us at

Third Party Links

The Site or Service may contain links to webpages operated by parties other than Company. For example, our Site may offer you a single sign-on service that you may use to link to other Web sites or otherwise access platforms or services offered by third parties, or it may permit you to access the Site via single sign-on from such third parties. Those third parties’ privacy practices may differ from ours. We do not control such websites and are not responsible for their contents or the privacy policies or other practices of such websites. Our inclusion of links to such websites does not imply any endorsement of the material on such websites or any association with their operators. Further, it is up to the User to take precautions to ensure that whatever links the User selects or software the User downloads (whether by using the Site or Service to access websites or otherwise) is free of such items as viruses, worms, trojan horses, defects and other items of a destructive nature. Other websites and services may have their own privacy policies, which the User will be subject to upon linking to the third party's website. Company strongly recommends that each User review the third party’s terms and policies.


Advertisements appearing on the Site may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time it sends you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers our use of cookie alone and does not cover the use of cookies by any advertisers.

Do Not Track (DNT) Signals

The Site and Service does not respond to Do Not Track (DNT) signals. Some third party websites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, your browser may include controls to block and delete cookies, web beacons and similar technologies, to allow you to opt out of data collection through those technologies.

Information for California Residents

A California resident who has provided personal data to a business with whom he/she has established a business relationship for personal, family, or household purposes (a “California Customer”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of personal data, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom personal data was disclosed in the preceding calendar year, as well as a list of the categories of personal data that were disclosed. California Customers may request further information about our compliance with this law by mailing us at 11320 State Rte 9 # 700204, Champlain, NY 12919 USA or emailing us at Please note that we are only required to respond to two requests per California Customer each year under Code Section 1798.83

Changes to this Policy

From time to time, we may make changes to this Privacy Policy in order to accommodate new technologies, platforms, industry practices, regulatory requirements, new developments or for other purposes. We encourage you to review this Privacy Policy periodically to ensure that you understand how we collect, use, and share information through the Site or Service. If we do make changes to this Privacy Policy, we will, to the extent required under applicable law, make reasonable attempts to notify you, which may include (a) direct email contact, (b) a notification displayed on the Site or through the Services, or (c) any other means reasonably available to us for such purposes. We will also update the “Effective Date” posted at the top of this Privacy Policy any time this Privacy Policy changes.

Any changes to this Privacy Policy will become effective when the revised Privacy Policy is available on the Site or Service. By continuing to use the Site or Service following such changes, you are agreeing to accept the terms of the revised Privacy Policy.

Non-U.S. visitors

Please note that we are located in the United States and any information you provide to us may be stored in the United States. If you are visiting our Site or providing us with information from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring information about you, including Personal Information, to a country and jurisdiction that does not have the same data protection laws as where you are located, and you consent to the transfer of information about you, including your Personal Information, to the U.S. and the use and disclosure of information about you, including your Personal Information, as described in this Privacy Policy.

Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, contact us at:

2021 The New Lead Company Inc.